تصويرة بن علي رجعت في حلق الوادي
Watch your back, suddenly Ben Ali is peering down on pedestrians in a giant poster somewhere in Tunisia. The reactions are swift, after the initial stunned wondering, then anger, people talk to each other and gather up steam to jointly pull the giant poster down.
And that was exactly the point. Only the citizens engagement can keep the citizens free. Well played Ogilvy Tunis.
Ad agency: Ogilvy Tunis