تصويرة بن علي رجعت في حلق الوادي

Watch your back, suddenly Ben Ali is peering down on pedestrians in a giant poster somewhere in Tunisia. The reactions are swift, after the initial stunned wondering, then anger, people talk to each other and gather up steam to jointly pull the giant poster down.

And that was exactly the point. Only the citizens engagement can keep the citizens free. Well played Ogilvy Tunis.

Ad agency: Memac Ogilvy Label Tunis Creative Director: Nicolas Courant Copywriters: Mehdi Lamloum, Asma Kanzari, Yosri Mimouna Art Director: Yassine Boughaba Producer: Imed Marzouk Director: Fedh Chabbi Agency Producers: Moez Nemsi, Aziz M'Bazaia, Bedis Benamor Other Credits: Gerald Heraud, Cherifa Benslamia
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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