Girl has milkshake. Boy is filling up the car. Girl looks at boy. Boy decides to bet it all on goofy dance moves set to George Harrison’s "Got My Mind Set On You". When I say goofy, I mean goofy.

“We were looking for the feel-good, underdog-comes-right feeling, the one you get when the star falls in love with the ordinary bloke in the romantic comedy and gives us all hope,” says Kevin. “The key element was the balance between the humour of the dance and the delicate moment when she finds herself charmed by his goofiness; balancing the two so that the dance never becomes too slapstick and the romantic moment never becomes too schmaltzy. The danger was that we placed too much emphasis on the humour of the dance and ignored the fact that this is first and foremost a love story, a zero-to-hero story.”

The spot features great performances by Jason Lume and Kimberley Marren. “It was important that he didn’t feel like a great dancer: I wanted him to look like a complete amateur doing some moves he saw on So You Think You Can Dance, but there needed to be a spontaneity and sense of abandon to him that transcends his lack of skill.”

In other words, he needed to be a lovable goof, and since she got a second straw for a milkshake, he was.

Title: Love Song Client: Engen & Wimpy Length: 1 x 50s / 1 x 30s First flight date: 17 March 2013 Agency: Draftfcb Cape Town Agency producer: Caz Friedman Exec creative director: Mike Barnwell Creative director: Aaron Harris Art director: Scott Fowler Copywriter: Chris de Villiers Production company: Egg Films City: Cape Town, South Africa Director: Kevin Fitzgerald DOP: Alard de Smidt Production co-producer: Jon Ronbeck Executive producer: Colin Howard Post production company: BlackGinger Editing company: Riot Editor: Gordon Midgely Music: Pulse Music
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • kidsleepy's picture
    kidsleepy

    Wowzers. That's not George Harrison though. No idea who it is.

    Apr 04, 2013

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