Engen / Wimpy - Love Song - (2013) :50 (South Africa)

 
 

Engen / Wimpy - Love Song - (2013) :50 (South Africa)

Girl has milkshake. Boy is filling up the car. Girl looks at boy. Boy decides to bet it all on goofy dance moves set to George Harrison’s "Got My Mind Set On You". When I say goofy, I mean goofy.

“We were looking for the feel-good, underdog-comes-right feeling, the one you get when the star falls in love with the ordinary bloke in the romantic comedy and gives us all hope,” says Kevin. “The key element was the balance between the humour of the dance and the delicate moment when she finds herself charmed by his goofiness; balancing the two so that the dance never becomes too slapstick and the romantic moment never becomes too schmaltzy. The danger was that we placed too much emphasis on the humour of the dance and ignored the fact that this is first and foremost a love story, a zero-to-hero story.”

The spot features great performances by Jason Lume and Kimberley Marren. “It was important that he didn’t feel like a great dancer: I wanted him to look like a complete amateur doing some moves he saw on So You Think You Can Dance, but there needed to be a spontaneity and sense of abandon to him that transcends his lack of skill.”

In other words, he needed to be a lovable goof, and since she got a second straw for a milkshake, he was.

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Comments

Wowzers. That's not George

Wowzers. That's not George Harrison though. No idea who it is.

OK OK OK, written by Rudy

OK OK OK, written by Rudy Clarke and originally recorded by James Ray in 1962, got it. In other news, never write what the press release writes because Kidsleepy the music nerd will poke ya. ;P

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