UK Car hire, U.S. customer service. That means funny stereotypes! The American guy, see, he's friendly, but very loud and talks in weird idioms no one understands, and he can't find the UK on a map! (That last bit made me laugh out loud.) And the British guy see, he's quiet and reserved, and xenophobic, and has issues with class. (It's in the behind-the-scenes. Trust me.)

What fun people they hire at Enterprise.

Client: Enterprise Rent-A-Car – Lee Broughton, Global Marketing & Sustainability; Leah Wilson, European Marketing Manager. Creative agency: Dare Creative Directors: Sean Thompson Creative: Andrew Edelston Creative: Pippa Harrigan TV Producer: Karen Egan Creative Planner: Sarah Morning Business Director: Tamara Bennett Account Manager: Freya Page Media agency: PHD Media planner: Ben Waddy Production company: Caviar Director: Seth Gordon (courtesy of Independent) Executive Producers: Louise Gagen/Sorcha Shepherd Production Company Producer: Dougal Meese DOP: Tim Maurice-Jones Editor: John Mayes at Marshall Street Post-production: Finish Audio post-production: Jack Sedgwick at Wave

Comments (1)

  • Bob Carter's picture
    Bob Carter (not verified)

    Great ad - Well done

    Aug 10, 2015

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.