American customer service for the British? Absolutely. No matter what whacky stuff they get up to over there, Enterprise Rent-A-Car, sorry, Hire-A-Car, is there. Brad (the American) doesn't understand the people dressed as chicken on the way to a marathon, or the crazy hat on the lady on her way to Ascot or the bonfire. His confusion draws as many laughs as holding the mirror up to the British and their silly ways. In other words this ad does a great job at poking fun at America and the UK at the same time. Love it.

Client: Enterprise Agency: DARE Executive Creative Director: Brian Cooper Creative: Andrew Edelston Creative: Philippa Smith Senior Producer: Tiernan Hanby Business Lead: John Fogarty Account Director: Roxanne Courtman Director: Rawson Thurber Producer: Miranda Johnstone Director Of Photography: Jordan Valenti
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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