CANAL decided to end the year with a bang. This is the final rebranding effort of 2016 and possibly the best ad of the year out of BETC. It's really quite a simple idea, what are the French most known for? Their love of art, and fashion? No no no.
The elderly, man. They're so lonely. They can't catch a break in the loneliness department. Everyone else is out there living and they're forgotten. Until now. A smart idea from Grey Ecuador to inspire a change in behavior. There's a big classic soccer match going on.
In this spot, a very excited couple humblebrag their experience buying a Bang and Olufsen TV. And I mean the entire experience, from carrying it up the stairs to play acting that they have an exciting life instead of being a couple with kids who never leave their place.
In this ad for Facebook, people complain about Facebook and at the end Facebook tries to take a victory lab saying it's so easy to make Facebook work for you and keep things private and decide who sees what from your shares.
In this spot a man becomes two men and walks toward camera speaking in English on the right side and Spanish on the left side. He tells us the world he envisions has no division, which is ironic since he has literally separated from himself in this spot.