Entertainment

 

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TV3 "Wipe out" - Dryer stickers - ambient, New Zealand

Colenso BBDO, Auckland are having too much fun with their TV show promoting again! This time, they placed
stickers inside laundromat dryers "to give people something to look at while they waited for their washing to dry" to advertise the show "Wipeout". Funny.

Nick Worthington : Executive Creative Director
Karl W. Fleet : Deputy Creative Director
Alexander Bartleet : Creative
Daniel Nelson : Copywriter / Art Director
Account Director: Karla Fisher
Account Executive: Virginia Frankovich

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Californication on Network Ten - 100% Off - ambient, Australia


Marketforce, Perth are being quite funny as they hijack some shop-windows to advertise the sexy show Californication.

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SBS Top Gear Australia - Free Parking / Street Ramps - guerrilla, Australia


Unsuspecting communters who parked their cars Melbourne’s central business district found themselves in the middle of an elaborate stunt, created by RazorJunior. Check out a film and more photographs inside.

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TV6 - "Big in Japan" applauding poster, Sweden

Le Bureau installed huge speakers atop of the regular street poster sites, which coupled with a motion detector sets the cheering off whenever someone comes close enough to the poster. This is certainly not the first time a poster has carried sound - remember way back in 1998 when a SPA water poster in Amsterdam had the constant fizz of light bubbles emitted from it? Applause seems to a be a trend in Sweden recently when Vällingby and myrorna got together with ad agency Ruth and created clothes donation boxes that cheered you on whenever you donated clothes. Either way, noisy posters are still rare so I'm sure that this will get noticed, and perhaps even attract viewers despite the shows concept where "two ordinary Swedes are sent over to Japan to try and become famous in one month" sounds like utter dreck.

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ESPN - Is it Monday yet? - print, USA

Oh they aren't done yet - Monday is nigh! You've seen the "Is it Monday yet" grass poster, you've seen the desktop football with real grass mailer - now watch the grassy paper-jam.

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CFRB 1010 Gets People Talking - Panhandlers, fly posters, bike posters, art or vandalism - guerrilla, Canada

I should have posted this ages ago and I have no good excuse except - holy crap I need a bunch of interns or something - you try to keep track of a full time art director gig, offspring, and this site lets see you remember all the posts you need to make in a day. Hehe. I need to stock up on NoDoz.

So my apologies to zig, Toronto, who sent me this campaign. This one amuses me - ads questioning ads, on top of a bunch of ads - can you get more meta-ironic? My favorite execution is the poster plastered on a wall mural asking if it's art or vandalism.

Zig says: "zig took what could be a simple OOH project to the streets of Toronto, posing provocative questions that are at the core of CFRB’s talk radio not only on billboards and TSAs, but also in the hands of panhandlers, on bike racks, on the sidewalk, plastered over advertisements, etc. The best way to explain it is, of course, visually."

Inside you'll see plenty of guerilla executions that appear everywhere from bike racks to the laps of panhandlers, CFRB 1010, an Astral Media Radio Inc. affiliate really want to get people talking.

“CFRB is talk radio; the place where today’s hotbutton issues are discussed, whether they are light and tongue-in-cheek or downright serious,” said Pat Holiday, Vice President and General Manager, Toronto, for Astral Media Radio, Inc. “It’s important that Torontonians start talking about real social issues again, and our station provides the perfect platform for people with opinions.”

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TV3 - Silence / The Librarians - (2008) :30 (New Zealand)

The Librarians is a new show on TV3 New Zealand and this is how Colenso BBDO, Auckland chose to promote it.

Executive Creative Director: Nick Worthington
Creative: Lisa Fedyszyn
Creative: Jonathan McMahon
Account Director: Karla Fisher
Account Manager: Lucy Pilkington
Account Executive: Virginia Frankovich

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ESPN - Is it Monday yet? - poster, USA

Here's a grass billboard to go with that ...wait for it... grass Desktop Football Field we showed you earlier today. :)

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ESPN - Desktop Football Field - DM, USA

Wieden + Kennedy, New York had a little fun with this DM for ESPN (say that ten times fast). It's a grow-it-yourself mini-fields for your desk, containing a sponge, seeds, a cut-out ref , goal and football. I like the instructions that read: 1. wet sponge 2. plant seeds 3: wait for it.

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Sky TV - Tadpoles / Knocked up - ambient billboard, New Zealand

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