Entlebuch is Switzerland’s first official UNESCO biosphere. So they decided to invite tourists to experience their green land (geddit?) Anyway, they didn't just invite tourists on Earth. They invited aliens, via a radio broadcast that featured such lovely Swiss things as yodeling, alphorn music, regional smells and sounds and more. All in the hopes they'd get some aliens to stop by. This means Entlebuch isn't just a sustainable city. it's also a a sustainable city filled with delusional inhabitants.
Agency: BBDO, Duesseldorf, Germany Advertiser: Entlebuch, Switzerland Brand: Entlebuch Chief Creative Officer: Sebastian Hardieck Executive Creative Officer: Carsten Bolk Art Director: Fabian Pensel, Tatjana Genin Copywriter: Ramon Scheffer, Marko Werth Group Account Director: Sonja Struss Account Manager: Franziska Nessel Production: Steffen Gentis