Alzheimer's awareness is extremely low in Malaysia. This ad helps create awareness by showing the progression from simple absentmindedness to something much worse. Very effective use social behavior, too. Starting on taking a photo of the parking spot is perfect.

Client: Ep Plus Neuro Agency: Grey Kuala Lumpur Executive Creative Director: David Sin Creative Director: Ramanjit Singh Gulati Copywriters: Ramanjit Singh Gulati Art Directors: Ng Mun Yee, Andrew Gooi Planner: Lubna Khan Agency Producer: Sulaiman Abu Bakar Film Production House: Chili Pepper Films Director: Krubananthan Ponnudurai Director of photography: Zainan Sulong Music: Gary Clayton John Art director: Wong Voon Leong Executive producer: Azlan Sofian Abu Bakar Producer: Shahril Firdaus Mohamad Camera assistant: Anand Krishan Singh Post House: VHQ Post Editor: Fairuz

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.