Alzheimer's awareness is extremely low in Malaysia. This ad helps create awareness by showing the progression from simple absentmindedness to something much worse. Very effective use social behavior, too. Starting on taking a photo of the parking spot is perfect.

Client: Ep Plus Neuro
Agency: Grey Kuala Lumpur
Executive Creative Director: David Sin
Creative Director: Ramanjit Singh Gulati
Copywriters: Ramanjit Singh Gulati
Art Directors: Ng Mun Yee, Andrew Gooi
Planner: Lubna Khan
Agency Producer: Sulaiman Abu Bakar
Film Production House: Chili Pepper Films
Director: Krubananthan Ponnudurai
Director of photography: Zainan Sulong
Music: Gary Clayton John
Art director: Wong Voon Leong
Executive producer: Azlan Sofian Abu Bakar
Producer: Shahril Firdaus Mohamad
Camera assistant: Anand Krishan Singh
Post House: VHQ Post
Editor: Fairuz


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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.