Get a hot body = have hot sex. I believe this is the actual campaign proposition.
OK, who here finds this sexy? It's lost on me. But I really like the "go to gym = hot body = SEXXXXXX" selling proposition.
It's sooo long of a story to tell too. Does it keep your interest for the full 3 minutes? It's lost on me too - just looks like some wacky high fashion photo shoot to me (at the end).
I was too bored to watch the entire thing. Really, I was.
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