You're not just a fan for life. This delightfully creepy, insightful and touching content piece as part of W+K's "It's not crazy, It's sports" campaign does everything brand content should do. It's interesting enough to make me want to watch. There are sports throughout. Teams throughout. But no mention of ESPN beyond the logo on its Youtube page. Worth every lovingly shot frame of its 8 minutes and 12 seconds. Although...the "Team Spirit," pun? Shame on you.

Directed by Academy Award-winning director Errol Morris.

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kidsleepy 17 year copywriter, now CD from Pittsburgh, who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.