Frieze Films and Rob Malpage direct this spot for power company Eskom for Saatchi and Saatchi Johannesburg.

The circumstances surrounding the shoot were a bit tricky. Rob wanted to shoot Telkom’s National Control Room, because power grids are awesome, doncha know. But the place has severely restricted access. So Rob recreated it thanks to the magic of art direction and CGI.

The message is pretty much what you'd expect from a power company:

"We are awesome because we provide you power in all kinds of ways and let's all pat ourselves on the back for doing our job, because we power your world." Cut to shot of the world.

Client: Askom Agency: Saatchi & Saatchi Johannesburg Creative Director: Liam Wilopolski Copywriter: Wynand Prinsloo Art Director: Wihan Meerholz Production: Frieze Films Music: InJozi

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

Comments (2)

  • MrStats's picture
    MrStats (not verified)

    The muslim population of South Africa is 1.5%, never has a token hijab felt like such a token.

    Jan 23, 2013
  • sport's picture

    They have to appeal to everybody.

    Sep 30, 2015

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