This is the first college football season that will culminate with a football playoff. To celebrate W+K NY and ESPN created a spot narrated by Burt Reynolds, who is also a Florida State alum. Twenty schools were represented either by mascot, coach, band or local personality including The University of Iowa, Texas Christian, Notre Dame's Fighting Irishman, Georgia Tech, and more.

Are you all in? Oh, wait, that's adidas.

Client: ESPN ESPN Clients: Scott Parker, Emeka Ofodile, Ryan Anderson, Scott Swindler, Nick Smith, Margaret Davis Agency: Wieden + Kennedy New York Executive Creative Directors David Kolbusz, Susan Hoffman Creative Directors Brandon Henderson, Caleb Jensen Art Director Jared White Copywriter : Will Binder Executive Producer Temma Shoaf Account Team Brandon Pracht, Mike Welch, Joe Morelli PRODUCTION Production Company Imperial Woodpecker Director Stacy Wall Director of Photography Corey Walter Producer Andrew Travelstead Managing Partner Doug Halbert EDITORIAL Editorial Company Rock, Paper, Scissors Editor Biff Butler Producer Melanie Gagliano VFX Company The Mill Colourist Fergus McCall 2D Lead Nick Tanner 3D Wyatt Savarese 2D Assists Amanda Amalfi VFX Producer Rachael Trillo, Jason Barnett Mix Company Heard City Mixer Keith Reynaud Music: Little Dragon “Klapp Klapp” Sound Design Henry Boy

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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