David Ortiz is retiring following his last season. In this SportsCenter ad, we see the slugger and founder of Big Papi's Kitchen watching Stan Verrett and Neil Everett and brainstorming some new potential eatery names. Papisicles, Papicorn and Papironi are grown worthy. So much so that teammates David Price and Eduardo Rodriguez are kind of questioning his sanity.

Client: ESPN Senior VP, Marketing: Sean Hanrahan VP, Marketing/ECD: Jeff Gonyo Director, Marketing: Tim Hubbell Manager, Marketing: Riki McDermott Associate Manager, Marketing: Welles Wiley Coordinator, Marketing: Emma Suojanen Agency: 72andSunny Chief Creative Officer/Founding Partner: Glenn Cole Executive Creative Director/ Partner: Jason Norcross Creative Director: Jed Cohen Sr. Designer: Dave Estrada Sr. Writer: Nick Ciffone Jr. Writer: Carlyle Garrick Jr. Designer: David Jung Group Brand Director: James Stephens Brand Director: Jessica Francis Brand Manager: Rochelle Farnum Brand Coordinator: Hector Romero Director of Film Production: Sam Baerwald Sr. Film Producer: Eric Rasco Group Strategy Director: Matt Johnson Strategy Director: Heather Lewis Business Affairs Director: Christina Rust Jr. Business Affairs Manager: Noah Winter Production Company: Hungry Man Director: Wayne McClammy Managing Partner/EP: Kevin Byrne EP: Mino Jarjoura EP/Director of Sales: Dan Duffy EP: Nancy Hacohen Producer: Dave Bernstein Editorial: HutchCo Technologies Editor: Jim Hutchins Executive Producer: Jane Hutchins Finishing: Method Studios EP: Robert Owens Lead Flame Artist: Aidan Thomas Flame Support: Louis Schachte Senior Producer: Cara Lehr Mix: Lime Studios Audio Mixer: Rohan Young Audio Assistant: Ben Tomastik Executive Producer: Susie Boyajan