SportsCenter anchors Jay Harris and Lisa Kerney watch Matt Harvey in disbelief as he eats ice cream from his helmet.

CLIENT: ESPN CLIENT CONTACT Jeff Gonyo Agency: W+K NEW YORK Executive Creative Directors Jaime Robinson, David Kolbusz Creative Directors Brandon Henderson, Stuart Jennings, Erwin Federizo Art Directors Gary VanDzura, NJ Placentra Copywriter Charles Hodges, Alex Ledford Associate Producer Lisa Delonay Head of Content Production Nick Setounski Executive Producer Temma Shoaf Account Team Mike Welch, Alex Scaros, Liz Lindberg PRODUCTION Production Company O Positive Director David Shane Executive Producer Marc Grill Director of Photography Dave Morabito EDITORIAL Editorial Company Mackenzie Cutler Editor Nick Divers Post Executive Producer Sasha Hirschfeld VFX Company Schmigital Lead Flame Artist/Creative Director Jim Hayhow Assist Joseph Miller Mix Company Mackenzie Cutler Mixer Sam Shaffer