Each ad is essentially a series of live snapshots, each of which depict simple, joyful experiences in beautiful surroundings. Original music composed specifically for the ads bring a lighthearted and playful touch to the creative.

Watches should be high-quality and reliable, while also being wearable, having casual elegance and style. Each of the four, 15-second spots communicates the emotional component of timepiece selection by showing watches in the context of consumers’ lives. As the tagline, “My World. My Watch” suggests, ESQ by Movado products say much about their customers’ sensibilities.

Created by New York City-based brand communications agency TAG Creative (http://www.tagcreativeny.com/), the spots, mark a return to national advertising for ESQ by Movado after several years, and speak to the consumer who demands quality, value and cost-accessibility.