O Estado de São Paulo is one of Brazil's most-read newspapers. Every day Paulistas (and everyone else no doubt) read up on the weekly scandals and corruption when it comes to their politicians who embezzle or steal millions of dollars. How much is does that money cost Brazil? Estadão Digital created Corruption Converter to show everyone. The tool automatically converts the amounts reported in articles about corruption into hard numbers, such as how much that money would provide for ambulances, vaccines, school meals or medication. Incredibly sad, but incredibly effective, too.

Product: Estadão Digital
Chief Executive Officer: Joanna Monteiro
Chief Executive Director: Fábio Simões
Art Director: Rafael Beretta, Andre Vervloet
Copywriter: Romero Cavalcanti
Graphics Production: João Albertini, Diego Bischoff, Daniela Fonseca, Camila Galdencio
Reviewer: Miriam Audi, Paula Costa, Luciana Palmieri
Art Buyer: Tina Castro, Carol Silva, Daniel Goncalves
Projects: Gerson Lupatini, Suelen Mariano
Technology: Gerson Lupatini, Márcio Bueno
Creative Technologist: Victor Hugo Odo
Digital Production: UmStudio.com
Account: Cris Pereira, Anna Santana, Henrique Silva, Juliana Peralta, Renato Coelho
RTV: Charles Nobili, Pedro Lazzuri, Ricardo Magozo, Natasha Zaminiani, Mariana Carneiro
Motion: Thiago Scalon “Mineiro,” Rodrigo Resende
Editor: Thiago Scalon “Mineiro,” Dudu Doria
Photography: Antonio Brasiliano
Client Approval: Flavio Pestana, Marcelo Moraes, Marcela Dalla Torre

Commercials: 
Country: 
Freeform tags: 

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

Leave a comment