Cute campaign for Estudiantes De Caracas, a professional soccer team and academy that raises the next generation of potential stars. They got moms in their 28th week of pregnancy when the baby really starts moving, hooked them up to some sensors, and had a soccer match based on the unborn babies' kicks.

Agency: FCB RG2 Client: Estudiantes De Caracas

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kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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