If you retweet the companies tweets with the tag #EsuranceSweepstakes, you'll have a chance to win up to $1 million. Sixteen winners will be announced during and after the game. This ad will air pre-game, so that viewers have a chance to "pass it on", ie; retweet the hashtag for a chance to win. You all know that when seventybillion bots join 90 million viewers in typing out hashtags on Twitter, the chances of winning is slim, so just hit the john and grab another cold beer while you wait for the game. Maaaybe you'll remember that "Esurance passes on savings" to their customers, but that message is buried in Twitterhype and flashing dollar bills so I doubt it.

Ad Agency: Leo Burnett VO: John Krasinski
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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