The all singing all dancing replacement of the E-trade baby. Still quite the whimsical ad as doctors, women in cabs and waiters bounce around singing about trading on E-trade. If this is what they're doing to be a little more serious than the brand was with the dancing chimps and talking babies ... I have news for you. You're still not being very serious. This is a jingle like the Kit Kat ads of yore, and we're singing about 401K's? Really?
That said, good riddance on the creepy talking baby.
Ad agency: Ogilvy