E*TRADE - Are You Type E*? - (2014) :30 (USA)


E*TRADE - Are You Type E*? - (2014) :30 (USA)

The all singing all dancing replacement of the E-trade baby. Still quite the whimsical ad as doctors, women in cabs and waiters bounce around singing about trading on E-trade. If this is what they're doing to be a little more serious than the brand was with the dancing chimps and talking babies ... I have news for you. You're still not being very serious. This is a jingle like the Kit Kat ads of yore, and we're singing about 401K's? Really?

That said, good riddance on the creepy talking baby.

Ad agency: Ogilvy

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