E*Trade "Rock Climb" (2014) :30 (USA)


E*Trade "Rock Climb" (2014) :30 (USA)

Kevin Spacey shills for E*Trade, searching for Type E people who need help climbing the metaphor of financial planning. Spacey comes across as being his usual aloof and elitist self which is off putting.
To me, it's still a strange choice for someone whose supposed to represent a financial services company you can count on. But hey-- at least when the client is out at the bar they can point to the person next to them and say "I spent a lot of money on that guy."

Client: E*TRADE
Spot: Rock Climb
Agency: Ogilvy & Mather, New York
CCO, OgilvyOne: Alfonso Marian
Executive Creative Director: Steve Howard
Group Creative Director: Chris Van Oosterhout
AD: Becca Morton
CW: Gage Clegg
CW: Ian Going
CW: Chad Johnson
AD: Lauren Van Aswegen
AD: Kevin Reilly
Executive Producer: Maureen Phillips
Global Managing Director: Russ Messner
Executive Group Director: Adam Puchalsky
Account Director: Melissa Bartolini Kearney
Group Planning Director: Margaret Rimsky
Senior Planner: Ned Sonnenschein
Director: Stacy Wall
Production Company: Imperial Woodpecker
Editorial: BigSky Edit/Chris Franklin
Music: Karl Westman
Color Correction: Nice Shoes/Chris Ryan
Mix: Sound Lounge/Tom Jucarone


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