Here's a much different take on a lottery spot. Featuring a couple who had fate follow them from the beginning. It begins with them winning the lotto and flashes back to the fate that brought them together, seeing each other in the airport. The guy finagles a seat next to her on the plane, pretends to love the same author, gets caught and then asks if she believes in fate. Then it flashes back to now.

"So what now?"


Lovely storytelling here. Quite charming.

Client: Euromillions Agency: Shackleton

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.