The French campaign for Evian have been cgi-ing babies into doing crazy stuff for over ten years now. If it ain't broke, don't fix it, I guess.

Agency: BETC Euro RSCG
Agency Producer: Fabrice Brovelli
Creative Director: Rémi Babinet
Creative: Agnes Cavard; Valérie Chidlovsky; Gregory Ferembach
Director: Michael Gracey
Production: Partizan Lab
Music: Rapper's Delight by Dan the Automator

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Comments (4)

  • kamari's picture

    Yep. I know the campaign has been running for quite some time, and this one in particular is showing up all over the web, but I never did like the cgi-babies.

    Jul 14, 2009
  • Dabitch's picture

    well, counter says this has 10886 reads now, so somebody must like it.

    Jul 21, 2009

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.