The French campaign for Evian have been cgi-ing babies into doing crazy stuff for over ten years now. If it ain't broke, don't fix it, I guess.

Agency: BETC Euro RSCG Agency Producer: Fabrice Brovelli Creative Director: Rémi Babinet Creative: Agnes Cavard; Valérie Chidlovsky; Gregory Ferembach Director: Michael Gracey Production: Partizan Lab Music: Rapper's Delight by Dan the Automator
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (4)

  • kamari's picture
    kamari

    Yep. I know the campaign has been running for quite some time, and this one in particular is showing up all over the web, but I never did like the cgi-babies.

    Jul 14, 2009
  • Dabitch's picture
    Dabitch

    well, counter says this has 10886 reads now, so somebody must like it.

    Jul 21, 2009

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