The French campaign for Evian have been cgi-ing babies into doing crazy stuff for over ten years now. If it ain't broke, don't fix it, I guess.

Agency: BETC Euro RSCG Agency Producer: Fabrice Brovelli Creative Director: Rémi Babinet Creative: Agnes Cavard; Valérie Chidlovsky; Gregory Ferembach Director: Michael Gracey Production: Partizan Lab Music: Rapper's Delight by Dan the Automator
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Comments (4)

  • kamari's picture
    kamari

    Yep. I know the campaign has been running for quite some time, and this one in particular is showing up all over the web, but I never did like the cgi-babies.

    Jul 14, 2009
  • Dabitch's picture
    Dabitch

    well, counter says this has 10886 reads now, so somebody must like it.

    Jul 21, 2009

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.