This case study for the EVoc indestructable billboard does the daring thing of grabbing a guitar-riffing bit of music. To show off Evoc's protective backpacks and the shock absorbing effect a classic "strength of hit" measuring device usually found at amusement parks was worked into a backpack billboard. Then everyone took a punch to the backpack to see how strong their hit was.

97 hits per hour

There must have been a line around the block for the chance to hit that billboard. Is that an average by the way? Perhaps people don't sleep at all in Berlin.

Ad agency: Publicis Munich, Germany
Executive Creative Director: Stephan Ganser
Art Director: Michèle Imhof , Manfred Feiger, Michael Heindl, Andreas Peischl
Copywriter: Victor Haffling
Account Supervisor: Jens Goldmann


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.