Evolve (together), is a kitchen table birthed group dedicated to changing the behaviour among millions of people... gun owners. So here's their ad that effectively and humorously shames gun owners into locking up their guns, to keep the kids safe. I don't know a single gun owner who doesn't, so they may in fact be preaching to the converted here. It never hurts with a reminder though, and it's kind of funny. "If they find it, they'll play with it. So always lock up your guns." It's a see-say line, I really wish that had been whittled down a notch.

Agency: McCann New York Client: Evolve Co-Chief Creative Officer: Sean Bryan Co-Chief Creative Officer: Thomas Murphy
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.