Where's your somewhere? Each individual in this ad are longing for their dream trip. A pink haired girl wants to go to the temples of Angkor Wat in Cambodia, an old man is returning to his homeland in Cadaques, Spain and a best friend is visiting her best friend in New York.

“We all have a place in the world we desperately want to visit, but life always seems to get in the way – I speak from bitter experience,” DDB Chief creative officer Toby Talbot said. “The television commercial in particular really epitomises this, beautifully bringing the whole concept to life.”

Ad agency: DDB Sydney
Chief creative officer : Toby Talbot


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.