Where's your somewhere? Each individual in this ad are longing for their dream trip. A pink haired girl wants to go to the temples of Angkor Wat in Cambodia, an old man is returning to his homeland in Cadaques, Spain and a best friend is visiting her best friend in New York.

“We all have a place in the world we desperately want to visit, but life always seems to get in the way – I speak from bitter experience,” DDB Chief creative officer Toby Talbot said. “The television commercial in particular really epitomises this, beautifully bringing the whole concept to life.”

Ad agency: DDB Sydney Chief creative officer : Toby Talbot

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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