Made up of all Instagram photos shot by Canadians, this spot is a love letter from Canada to America to showcase all the amazing locations and culture to be had in the Great White North. It makes sense appealing to Amerricans since we share a common border. I don't know how successful a campaign like this will be in demographics other than millennials, however.

Client: Destination Canada Agency: DDB Vancouver

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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