Here's a new twist in showing off your speedy delivery skills. Have posters made, where bags, briefcases, sweaters and other items fit in the right and corner. Then have the delivery crew fetch and swap out the bags, sweaters and briefcases, between cities, every night to prove your fast delivery point.

Short description: To gain consumers trust, a special outdoor campaign was put together. Along the streets of different cities all over the country, special outdoors were adapted and transformed to host real objects that were paired with regular posters with clear indications of what they were, where they came from, where they were going to and when they would get there (always from one city to another and overnight) and what would be taking their places on the following day. A unique operation was put together for all these outdoors to be changed every single day to display the perfect exchange of all these objects and the perfect timing of all the deliveries so that it could then be witnessed by everyone as CTT Expresso transported all of them from one outdoor to another, throughout the whole country for weeks. Anyone could also check online at compromisso.com.pt, through live videos and pictures, that the objects really were reaching their destinations in other cities. A basic “product demo” done in an innovative way.

Advertised brand: CTT EXPRESSO Advert title(s): CTT EXPRESSO COMMITMENT Headline and copy text (in English): We deliver. See it for yourself. Advertising Agency: Fischer Portugal, Lisbon, Portugal Creative Director: Diogo Mello Art Director: Marco Martins Copywriter: Rafael Pitanguy Photographer: Quioto – Paulo Segadães Account Manager: Marcella Silveira Planner: Marcio Beauclair Director: Quioto – Mario Patrocinio Art Buyer: Sonia Saldanha TV Producer: Cesar Monteiro Published/Released/Aired (Month, Year): December, 2009
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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