This is the story of The Fableists a sweatshop-free and chemical-free clothing line that practices sustainability. A little girl finds a thread on her T-shirt that leads her through an adventure that tells the brand story in a very clever way. I love the animation on this, too.

Client: The Fableists Creative Agency: Brothers and Sisters Creatives: Jack Kerruish & Josh Pearce, Brothers and Sisters Production Company: The Mill Animation/Director: Kwok Fung Lam & Ivo Sousa, The Mill Sound: Smith & Elms, Eclectic Voice Over: Jennifer Saunders

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

Comments (1)

  • Dabitch's picture

    Adorable, and I children will love it, as will adult animation fans like myself. It's very nicely done.

    Sep 23, 2014

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