People complain about Facebook because it's not designed for them. It's designed for Facebook. IN order to keep up a facade that this isn't the case, Facebook is answering the complainers by helpfully showing them how to customize their facebook experience. Because lord knows you have nothing better to do than to micro-manage your account.
Client: FACEBOOK VP, CMO Gary Briggs VP, Consumer & Brand Marketing Rebecca Van Dyck Director of Marketing Communications Jennifer Henry Brand Marketing Communications Manager Kate Johnson Country Marketing Communications Manager Germany Ineke Paulsen Consumer Marketing Research Manager Rick Malins WIEDEN+KENNEDY AMSTERDAM Executive Creative Director Mark Bernath, Eric Quennoy Creative Director Szymon Rose, Daniel Schaefer Art Director Irene Kugelmann, Riccardo Rachello Copywriter Mohamed Diaa Head of Broadcast Production Joe Togneri Head of Art Buying Maud Klarenbeek Broadcast Producer Jaime Tan Art Producer Rachel Perry Planner Martin Weigel Communications Planner Josh Chang / Wes Young Group Account Director Kathryn Addo Account Director Eleanor Thodey Account Manager Louise Rahman Studio Artist Noa Redero Project Manager Loes Poot Business Affairs Kacey Kelley FILM PRODUCTION PRODUCTION COMPANY RADICAL MEDIA Director Ralf Schmerberg Director of Photography Ralf Schmerberg, Katja Oortman Producer Birgit Damen Executive Producer Ben Schneider EDITING COMPANY CROSSHILL STUDIOS Editor Bobby Good AUDIO POST WAVE AMSTERDAM Sound Designer/Mixer Alex Nicholls-Lee Audio Post Producer Mirjam Gevers MUSIC Extreme Music / Premium Beat / Bruton Music / Audionetwork / Hummingbird Music POST PRODUCTION GLASSWORKS AMSTERDAM Flame Kyle Obley Design + Animation Kerry Murphy, Gregory Solenström Colorist Matt Hare Producer Jason Bartnett Head of Production Anya Kruzmetra PRINT PRODUCTION PRODUCTION COMPANY APRILMAY Photographer Katharina Poblotzki @ Soothing Shade Berlin Executive Producer Christian Jacks