There’s nothing like the feeling of getting really lucky. A lucky break can make everything better. Combine that with a trip to Fallsview Casino and you’ve really got something. This was the thinking behind Fallsview Casino Resort’s new television campaign, “Anyone Can Get Lucky”, created and produced by Blammo Worldwide.
After receiving the Best Broadcast Advertising award at the 2010 American Gaming Association Communication Awards for “Lucky Streak”, following up in 2011 with a luck driven campaign seemed like a perfect fit for Fallsview Casino Resort.
“Instead of the expected imagery of people exalting in a casino victory, this campaign continues to tell the Fallsview story in a completely fresh way. We wanted the creative to be as entertaining as the Fallsview experience itself.”, says Andrew Simon, Partner, Chief Creative Officer at Blammo Worldwide.
Larry Gregson, VP of Marketing at Fallsview Casino Resort adds, “We know that gamers respond well to advertising that they can see a little of themselves in. Relatable and humourous TV concepts are extremely important to our audience, which is something that Blammo continues to deliver exceptionally well for us.”
Titled “Lucky Dog”, the first of the commercials was launched this week. In the spot, we see a young guy in a park and through a series of lucky occurrences, how his day changes very much for the better. The other titles in this campaign include “Impression”, “Wrong Masseuse” and “Coconut” and are set to run throughout the year.
Title: Lucky Dog
Client: Fallsview Casino Resort
Creative Agency: Blammo Worldwide, Toronto
Chief Creative Officer: Andrew Simon
Copywriter: Craig Burt
Art Directors: Jesse Senko, Chris Duchaine
Agency Producer: Allana Lytle
Account: Joyce Ho, Dan Giusti, Hillary Poste
Production Company: Holiday Films
Director: Steven Tsuchida
Executive Producer: Derek Sewell
Line Producer: Chris Palladino
Director of Photography: James Gardner
Editorial: Posterboy Edit
Editor: Griff Henderson
Sound Design: Chris Tait, Pirate
Online Artist: Julia Deakin
Transfer: Eric Whipp, Alter Ego