Falstaff guide for gentlemen, if in accident at sea is to not stampede toward the life boats. No, instead quell any angst and anxiety with a leisurely stroll to the life boats. Then as it's time, observe the time honoured tradition of women and children first. Oh hang on, he's got a dress on underneath that suit!



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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.