Famous Footwear, by Campbell Mithun - Back to School (2010) - behind the scenes

Campbell Mithun's fast-paced back-to-school ads for Famous Footwear use a time-slice filming technique to freeze everyday teen moments of fun. New to this mid-tier, shoe-retailer category, the process involves using a 20-camera rig (all cameras snap simultaneously) and Canon 5D camera.

You can view the finished ad here Famous Footwear - Back To School / Make today famous

Client: Famous Footwear
Agency: Campbell Mithun
Executive Creative Director: Robert Clifton
Art Director: Andy Anema
Copywriter: Bill Johnson
Agency Producer: Alex Colvin
Editor: JD Smyth, Final Cut NY
Visual Effects: The Mill
Original Soundtrack: Nylon

Your rating: None Average: 3.6 (27 votes)
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Submitted by Neo on 31. July 2010 - 0:46.
Neo's picture

Thanks for this, I love time-slice stuff.

Submitted by dabitch on 31. July 2010 - 12:01.
dabitch's picture

Good tagging guys, adding "time-slice" or other executional tech is a great idea, I'm sure people will search on that.

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