In episode 2 of Go Far, branded content for the Fund for Armenian Relief, Armenian-American Arrmene Piper-Yapoujian explores the deeper, more spiritual side of Armenia, as well as its cuisine. She also describes the genocide that orphaned her grandparents in the genocide that killed more than one and a half million Armenians. The most profound moment is when she visits a soup kitchen and here's the story of a woman who had nothing and apologizes for not having a gift to give her. It is heartbreaking. But it is also juxtaposed with unbridled joy and some stunning landscape. It's a shame they onyl sent her as I suspect it would have been a once-in-a-lifetime moment for the whole family especially her children.

Client: FAR
Agency: School
Chief Creative Officer: Max Lenderman
Executive Creative Director: Olivia Conroy
Art Director: Mason Witzel
Copywriter: Ben Rindels
Producers: Jacob Glazier
Account Executive(s): Jenny Max
Photographer/Designer: Jacob Glazier
Production Company: Karot
Director: Nathan Presley
Director of Photography: Gabriel Kimpson
Executive producer: Luke Frydenger
Line Producer: Sonia Jacquez
Editing House: Karot
Editor: Cam Boll
Music House:
Composer: Alex Boll