Continuing the successful University of Farmers® campaign developed by advertising agency RPA, Farmers Insurance recently debuted two new TV spots featuring actor J.K. Simmons as the illustrious Professor Nathaniel Burke. Directed by über content's Fred Savage ("Modern Family," "It's Always Sunny in Philadelphia," "Party Down"), each spot continues to promote Farmers by playfully highlighting the expert training their agents receive at the actual University of Farmers in Agoura Hills, CA.

In "Roof," Professor Nathaniel Burke and America's smartest agents discuss discounts at a dizzying height. "Hailstone" features Professor Nathaniel Burke and agents showing why local weather patterns should be considered when choosing auto coverage.

Client: Farmers Insurance
Spot Titles: "Roof", "Hailstone"
Air Date: July 2012

Agency: RPA
ECD: Joe Baratelli
GCD: Pat Mendelson
CD: Tom Hamling
CD: Laura Hauseman
ACD/CW: Damian Fratecelli ("Hailstone" only)
Senior AD: Katie Carlile ("Hailstone" only)
EVP, Agency Executive Producer: Gary Paticoff
Agency Senior Producer: Selena Pizarro
Agency Assistant Producer: Whitney Young

Production Co: über content
Director: Fred Savage
DP: Chris Soos
Executive Producers ("Roof"): Preston Lee, Phyllis Koenig, Steve Wi
Executive Producer ("Hailstone"): Preston Lee
Line Producer: Cory Berg
Production Designer: Andy Reznik

Editorial Company: Spot Welders
Editor: Haines Hall
Assistant Editor: Paul Sabater
Post Producer: Patrick McElroy

Telecine: Company 3, Santa Monica, CA
Artist: Stefan Sonnenfeld
EP: Rhubie Jovanov

Visual Effects Company: Public VFX
Lead Flame Artist: James Allen
VFX CD: Tony Smoller
VFX Producer: Marlo Kinsey, Kim Nagel

Title Design: Laundry! TV

Audio Post Company: Lime Studios
Audio Post Mixer: Loren Sibler

Music Company: Elias Arts, LA
Composer/Arranger: Jonathan Elias
Executive Producer: Ann Haugen
Creative Director: Dave Gold