Fashion

 

.wear - apparel, fashion & bling (ads)

 

Replay Hyperflex - Product Test / Stretch - (2014) :60 (The Netherlands)

Replay Hyperflex - Product Test / Stretch - (2014) :60 (The Netherlands)

Welcome to the sexy lab, where male and female supermodels in various states of undress test these pants ability to stretch by prancing, bending, dancing, jumping and yes... even twerking under the watchful eye of Doctor Ambrosio.

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Lacoste - L!VE a pop-up story - (2014) 2:00 (Belgium)

Lacoste - L!VE a pop-up story - (2014) 2:00 (Belgium)

Using a skillfully executed pop-up book, Lacoste L!VE makes their scent seem chill, playful, mesmerizing and really really cool because that's what these unboring two minutes are.

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Fendi "Women's FW acessories 2014-15" (2014) 1:00 (Italy)

Fendi "Women's FW acessories 2014-15" (2014) 1:00 (Italy)

Carolina Melis directed and designed this intriguing piece for Fendi. Far from showing the usual bored looking models strutting up and down the catwalk, this video uses geometric shapes and colors to make the purses and wallets pop.

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True Religion "Be So Bold" (2014) 1:00 (USA)

True Religion "Be So Bold" (2014) 1:00 (USA)

Bold is a word like "cool." If you have to tell me you're bold or cool, you're neither. But I knew that from the way the bloodhound gang here walked into a bar sucking lollipops, throwing glitter, doing the "I see you" move and then challenging someone to--pingpong.

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Johnston and Murphy women's fall collection.

Johnston and Murphy has revamped its women's collection for Fall 2014. And for the very first time, they're running an ad that features a woman only, which will appear in Marie Claire. I wonder why they waited so long? Maybe they like to showcase his and hers at once?

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The Fableists "The Epic Thread" (2014) 2:25 (UK)

The Fableists "The Epic Thread" (2014) 2:25 (UK)

This is the story of The Fableists a sweatshop-free and chemical-free clothing line that practices sustainability.

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Delta Underwear "Grandma's underwear" (2014) :50 (Israel)

Delta Underwear "Grandma's underwear" (2014) :50 (Israel)

"You don't have to be a granny to enjoy comfortable underwear." This spot's cute, despite its strategy showing in the end line. The cinematography helps as does the girl who is cute and fun without seeming like a bimbo or a brainless zombie model.

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Nordstrom "Cardboard Box" (2014) :30 (Canada)

Nordstrom "Cardboard Box" (2014) :30 (Canada)

When you were young, a cardboard box held a a million imaginative uses inside. All you needed was some paper, some flashlights, some magic markers, and the world was yours.

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Nordstrom "Cake" (2014) :30 (Canada)

Nordstrom "Cake" (2014) :30 (Canada)

When you were young you wanted the greatest piece of cake ever. Now you've replaced the cake with shoes. Which are more expensive, but less prone to being banned. Anyone? no?

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Aigle FW 2014: It's wild out there

Aigle, a 161 year old clothing brand, has just come out with its newest campaign for Fall WInter, 2014. This new line is more fashion oriented and the tone is a bit cheeky. No doubt the weekend warriors, after hours athletes, and beard totin' plaid-wearin' fixed gear ridin' dudes in general will respond well to it.

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