Fashion

 

.wear - apparel, fashion & bling (ads)

 

New Balance "Basketball" (2013) :30 (USA)

Our workers are better than their workers at eating playing basketball and making running shoes. Nice show of patriotism, but basketball was invented by a Canadian.

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New Balance "Ping Pong" (2013) :30 (USA)

Our workers are better than their workers at eating playing ping pong and making running shoes. Who doesn't love jingoism?

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New Balance "Hot Dog Eating" (2013) :30 (USA)

Our workers are better than their workers at eating hot dogs. And presumably making quality footwear and apparel.

'Merica!

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Agent Provocateur - Fleurs de Mal - (2013) 2:00

The phone rings. Our heroine, clad in an impeccable but so very see-through robe, answers it. There's nobody there. So begins this surral horror-pastiche where the call is indeed coming from inside the house, and it's placed by seductive S&M stalkers all dressed in the latest fetish that Agent Provocateur has to offer.

There's chains, leather, pleather, lace and even bare breasts as they stalk through the house and I hate myself for associating the lighting to the human centipede (gaah!). Finally our flower-laced heroine succumbs and becomes the silver lamé leader of the S&M pack. So surreal. Stop drooling.

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Puma "Dance Dictionary" (2013) 2:45 (U.K.)

Puma "Dance Dictionary" (2013)  2:45 (U.K.)

Puma Fragrances teams up with a bunch of freestylers including PacMan, Storyboard and King Charles, to bring you the Dance Dictionary.

I thought you'd be able to write your own sentence and see if they could translate it-- they should do that as a live activation so it's more participatory beyond just clicking and watching.

The words and sentences have already been chosen and some of them extremely obvious. For instance, the word "heart" is translated by a dancer by making a beating heart shape with their hands.

It's about as fulfilling as watching someone else play Pictionary. But I'm sure the teen crowd will love it.

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JCPenny "It's No Secret" (2013) :30 (U.S.A.)

"It's no secret we don't know what we're doing. Will you forgive us? Please? Please come back. Please? We don't want to sound desperate but we're sorry. Have we said we're sorry enough? I mean we spent a butt load of money on the Apple guy and he totally screwed up by essentially getting rid of sales, and forgoing our target in favor of the young folks and you totally hated that. So we fired him.

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Kmart - Ship my pants - (2013) :30 (USA)

I can ship my pants? Right here? I just shipped my drawers.

Group hug!

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Stussy Baked by FreshCotton - 322 EL Camino - (2013) 3:14 (The Netherlands)

Chef Misha bakes veal in a Salvia Divinorum Crut with Magic Truffels and Marijuana, and I'm pretty sure I got a contact high from watching this because I am suddenly very hungry.

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Carhartt - Force -(2013) :60 (United States)

Rock Paper Scissors editor Biff Butler recently teamed with Anomaly and @radical.media to deliver an aggressive, thoroughly red-blooded spot for Carhartt. The result is “Force,” a :30 that pairs the famously indestructable workwear brand with rough-and-tumble scenes of American labor. The new work finds Butler teaming with Director Derek Cianfrance (Blue Valentine, The Place Beyond the Pines) for a second time, having previously collaborated on a taut and quietly suspensful spot for Dick’s Sporting Goods.

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Nike SB Eric Koston 2 - The Legend Grows - (2013) (USA)

The Koston shoe line, which is "inspired by pro-skateboarder Eric Koston" according to the release has this ad on air from march 22nd. Inspired by? What does that mean? Is that a PR way of saying "we thought he was cool so we licensed his name"? Never mind, in the ad we get to see what Eric Koston can do, as his legend grows to a tall tale as told by Tiger Woods, Olympic Gold Medalist Alyson Felix and The Cleveland Cavalier’s Kyrie Irving, among others. Eric escapes security, their tazers, a crazy dog, and even a hurricane - my only beef would be that the rain is mentioned long after it's actually first seen which makes me want to yell "CONTINUITY!"

Nike SB used Kirshenbaum Bond Senecal + Partners (kbs+) for their skateboarding ads.

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