Fashion

 

 

.wear - apparel, fashion & bling (ads)

 

Old Navy - Corporado Menswear - (2012) - 0:30 (USA)

Old Navy - Corporado Menswear - (2012) - 0:30 (USA)

Old Navy gives Dockers and Haggar each a big kick in the relaxed-fit ass.

Ran during the kickoff show.

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H&M/David Beckham Bodywear - Beckham (2012) :30 (USA)

H&M/David Beckham Bodywear - Beckham (2012) :30 (USA)

A 30-second ad in the 2nd quarter promoting a new line of David Beckham Bodywear underwear set to The Animals - "Don't Let Me Be Misunderstood"
Created by: In-house

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Hu Jintao & Barack Obama kissing
 

Benetton - Unhate - Kissing presidents, prime ministers and chancellors - (2011)

'What does 'unhate' mean? ' Un-hate. Stop hating, if you were hating. Unhate is a message that invites us to consider that hate and love are not as far away from each other as we think. Actually, the two opposing sentiments are often in a delicate and unstable balance. Our campaign promotes a shift in the balance.'
- Alessandro Benetton, Executive Vice President

See also the Unhate foundation while you scratch your head and wonder how this sells sweaters.

By the way, back in 2003 this street art showed Saddam and Bush kissing so I'll add unoriginal to that.

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Smartset - "for all the living you do in between"

Canadian women's retailer, SMARTSET has just launched a multi-media campaign to reposition their brand to fashion-conscious young women.
Throughout 2011/2012, customers will see a fresher and more stylish SMARTSET positioned as the everyday girls' boutique. SMARTSET partnered with top Canadian creative, strategic and retail talents BOS Advertising, CHEMISTRY Branding, LODA Retail Design and VISION CRITICAL Research, who collectively developed SMARTSET's new positioning, store design and communication.

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Harvey Nichols Sale - Behave - Jacket / Purse / Dress - (2011) UAE

Now, there's a sale on at Harvey Nichols again, and if you don't behave you may find that you're the joint owner of a jacket with two other fashion-victims. PS - that torn look? Not in.

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Awesomerags fashion store uses "sex sells" mantra, makes predictable positions ad

Le yawn. Feels like we've seen this exact layout before, but I guess I should alert you to the "edgy" ad from Awesomerags which depicts their fashion models in various sexual postions. Fully clothed of course. Like previous ads before it, the layout homages an old kama sutra poster.

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Fluid Salon - Look good no matter how often he beats you up. What?

The running line in this campaign from Fluid Salon is "Look good no matter what you do" and as Copyranter pointed out "...she's about to get a shiny diamond necklace to match her shiner, so all's well that ends well? Edgy."

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Levi's street murals in Berlin celebrate modern day pioneers for "Go Forth" campaign

Berliner Pioneers Immortalized locally by artist Vhils to celebrate "Go Forth".

To honour the campaign, Levi’s and W+K Amsterdam collaborated with the Portuguese street artist Alexandre Farto, aka Vhils, to create a series of street murals that captures the faces of some of Berlin’s modern day pioneers in a dramatic and poetic way. These pioneers serve as an inspiration for the city and embody the 'Go Forth’'spirit. Vhils sculpted the portraits of pioneers Fadi Saad, Various & Gould, Joe Hatchiban and Sven Marquardt into major building facades dotted throughout Berlin.

This "Making of" documentary capturing Vhils’ at work complements the murals themselves.

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Diesels fake party invites: Crocodile "tears of joy"

Diesel has launched in India, and for their launch-party they invited celebs with a little bottle of crocodile tears.

"Inspired from the dubious factoid that India has the largest number of Diesel fakes in the world, Diesel’s launch party in India was called the "Fake Party". Celebrities including movie stars, fashionistas, and other A-listers had to be invited to this party.

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American Apparel switched to pencil illustrations - Boris Lopez erotica style

American Apparel must have recently discovered that nobody was talking about their garage-porn styled photos anymore, so they switched to pencil sketches instead. With pencil sketches they can go even further with their tantalizing tease-images and have the model remove her panties while putting on her best come-hither look. And they're not just any old pencil sketches, these look like the work of Boris Vallejo the master painter of the fantasy and erotica genres whose art hung in every adolescent males room back in the 70s. A match made in heaven, really, the only better one I can think of is the Lynx / Axe posters that used Boris Vallejo's art.

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