Fashion

 

.wear - apparel, fashion & bling (ads)

 

Yuekou online teen girls store has 72 year old grandfather as their main model

It all began one day when grandpa wanted to show his granddaughter something about layering clothes to create a look, he put some on and before he knew it, the young women running the store made him their main muse. See Yuekou for the full picture of grandpa.

According to an interview with Ms. Lv, it all started when one day her grandpa Liu came to help with unpacking: “He picked up one piece and tried to give some advice on how to mix and match. We thought it was fun so we started shooting.”

From offbeatchina>

Like netizen 东皇薄荷 commented: “He almost feels like Karl Lagerfeld!”

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Anna Dello Russo at H&M - Fashion Shower - (2012) 2:45 (Sweden)

Anna Dello Russo at H&M - Fashion Shower - (2012) 2:45 (Sweden)

You need the fashion shower! - beware, this will stick to your brain. A perfectly designed eurotrash ear-ring, you need tha fahshåån showerrrrrrr. Anna Dello Russo teaches you the rules of fashion, and leaves you with this: accessorize. Always.

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AXE / Lynx - Susan Glenn - (2012) :60 (USA)

AXE / Lynx - Susan Glenn - (2012) :60 (USA)

She's not A girl, she's THE girl. Fear No Susan Glenn.

...an with this ad, Axe drops the tired old "gets you laid" schtick and grows up to be all poetic.

The name Susan Glenn has been planted all over the web since May. Online slang dictionary defines Susan Glenn as "That girl that you like so much but you never actually flirt with because you are too worried about messing it all up", and in a post made a month ago on the "all posts are actually ads" site known as Buzzfeed you will find Dudes failing to get their Susan Glenn in 11 gifs.

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United Colors of Benetton Campaign Wins Press Lion Grand Prix

It's been a while since Benetton ads have won awards. They either weren't running many or they weren't as good or controversial as in the past. But Fabrica with the help of 72andSunny changed that, which is why their campaign took the Grand Prix in Press.

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Flavour - Belly Flop / Towel / Puke / Hair - print, Denmark

BAM! You know the model who had to pose for this was holding on to his own head so as not to show a visible clenched butt expecting the sharp sting of a wet towel-slap. I wonder if models get paid extra for that. Nicely shot, Thomas Juul.

The puke thing though? Yeah, I don't know man. Kinda gross.

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Old Navy - Corporado Menswear - (2012) - 0:30 (USA)

Old Navy - Corporado Menswear - (2012) - 0:30 (USA)

Old Navy gives Dockers and Haggar each a big kick in the relaxed-fit ass.

Ran during the kickoff show.

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H&M/David Beckham Bodywear - Beckham (2012) :30 (USA)

H&M/David Beckham Bodywear - Beckham (2012) :30 (USA)

A 30-second ad in the 2nd quarter promoting a new line of David Beckham Bodywear underwear set to The Animals - "Don't Let Me Be Misunderstood"
Created by: In-house

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Hu Jintao & Barack Obama kissing
 

Benetton - Unhate - Kissing presidents, prime ministers and chancellors - (2011)

'What does 'unhate' mean? ' Un-hate. Stop hating, if you were hating. Unhate is a message that invites us to consider that hate and love are not as far away from each other as we think. Actually, the two opposing sentiments are often in a delicate and unstable balance. Our campaign promotes a shift in the balance.'
- Alessandro Benetton, Executive Vice President

See also the Unhate foundation while you scratch your head and wonder how this sells sweaters.

By the way, back in 2003 this street art showed Saddam and Bush kissing so I'll add unoriginal to that.

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Smartset - "for all the living you do in between"

Canadian women's retailer, SMARTSET has just launched a multi-media campaign to reposition their brand to fashion-conscious young women.
Throughout 2011/2012, customers will see a fresher and more stylish SMARTSET positioned as the everyday girls' boutique. SMARTSET partnered with top Canadian creative, strategic and retail talents BOS Advertising, CHEMISTRY Branding, LODA Retail Design and VISION CRITICAL Research, who collectively developed SMARTSET's new positioning, store design and communication.

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Harvey Nichols Sale - Behave - Jacket / Purse / Dress - (2011) UAE

Now, there's a sale on at Harvey Nichols again, and if you don't behave you may find that you're the joint owner of a jacket with two other fashion-victims. PS - that torn look? Not in.

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