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Fashion

 

.wear - apparel, fashion & bling (ads)

 

Scarlett: Scatter My Ashes at Bergdorf's - (2012) :30 (USA)

Scarlett, the New York-based design and VFX studio has brought some of Bergdorf Goodman’s most extravagant window displays to life in strikingly vivid detail for the film Scatter My Ashes at Bergdorf's, a documentary that celebrates the iconic retailer’s 111th anniversary and is debuting tonight at New York Fashion Week 2012.

Director Matthew Miele approached Scarlett to design the main titles and all the animated sequences in the film, including a one-minute sequence showcasing some of the retailer’s most memorable displays. “We were very excited to be a part of this film with Matthew,” said Managing Director Wendy Brovetto. “The film’s high-end fashion and beauty subject is perfectly in line with our aesthetic and expertise.”

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Anna Dello Russo at H&M - Fashion Shower - (2012) 2:45 (Sweden)

You need the fashion shower! - beware, this will stick to your brain. A perfectly designed eurotrash ear-ring, you need tha fahshåån showerrrrrrr. Anna Dello Russo teaches you the rules of fashion, and leaves you with this: accessorize. Always. Helmut Newton called her a fashion maniac. Vogue follows her advice. She loves shoes so much her perfume bottle is shaped like one. This over the top video and glam glam Versace-like bling delivered in unashamed ultra-camp firmly places H&M in the so-bad-it's-good territory. I almost want that Tiffany Blue gold-stucco covered trolly case.

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Hanes Comfort Blend - Kitten Shirt / Michael Jordan - (2012) :30 (USA)

Take that part in the Ikea ad World without Textiles where the man holds a fluffy bunny after his shower, and do what we all thought that man would do - make a shirt out of the fluffy!!! Ok, perhaps not a live fluffy kitten shirt..... Or wait, how good would a purring fluffy kitten shirt feel? Then, up the randomness by tossing in a random sports celeb for no reason at all, say Michael Jordan who once was a relevant player in ads like Michael vs Mia .. and what have you got? A Hanes ad that feels like a Skittles ad! At least I think it was for Hanes.

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Levi's- Go Forth: Pretentious poetry with a capital P.

So, this is a new Levi's commercial. it's evolved the campaign to be less about America per se and, well...did I mention the VO is a poem? It is! And here is Kidsleepy's commentary as a poem in response.



This is Levi's 2012.
Stitched and hemmed,
Tailor made for the Peter Pan
Who does no work except
Working really hard to look lived in.

But it began in 2009, with a quiet big bang
The voice of an eloquent journalist teacher
Preaching on scratchy vinyl,
Calloused thumbs closed around belt loops
In dungarees,
A man named Whitman, imploring The New American Pioneer
To look forward, go forth, make something,
Never go back.

But oh! To have armchair quarterbacked,

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Target - Back to School / English teacher - (2012) :30 (USA)

An English teacher rocks out with her students about notebooks and pencils on a glimmering, confetti-laced stage covered with instruments made of school supplies.

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Target - Back to School / Science Teacher - (2012) :30 (USA)

A science teacher raps about hair gel and binders in a magic lab filled with colorful chemical explosions and pencil trees emerging from pots.

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John Varvatos - Paul Weller / Manhattan Fall - (2012) 1:42 (USA)

This is the fall ad campaign for iconic menswear brand John Varvatos, which was created by strategic creative agency, YARD.

The latest campaign features music legend, Paul Weller, alongside heir apparent, Miles Kane. This campaign follows 16 seasons conceived by YARD and photographed by Danny Clinch -- all of them underscoring the brand’s affinity for rock ‘n’ roll style-makers. Past collaborators have included Green Day, Franz Ferdinand, Perry Farrell, Cheap Trick, Alice Cooper, Velvet Revolver, Iggy Pop, Chris Cornell, Joe Perry, Ryan Adams, Slash, Jimmy Page and Robert Plant.

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AXE / Lynx - Susan Glenn - (2012) :60 (USA)

She's not A girl, she's THE girl. Fear No Susan Glenn.

...an with this ad, Axe drops the tired old "gets you laid" schtick and grows up to be all poetic.

The name Susan Glenn has been planted all over the web since May. Online slang dictionary defines Susan Glenn as "That girl that you like so much but you never actually flirt with because you are too worried about messing it all up", and in a post made a month ago on the "all posts are actually ads" site known as Buzzfeed you will find Dudes failing to get their Susan Glenn in 11 gifs.

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United Colors of Benetton Campaign Wins Press Lion Grand Prix

It's been a while since Benetton ads have won awards. They either weren't running many or they weren't as good or controversial as in the past. But Fabrica with the help of 72andSunny changed that, which is why their campaign took the Grand Prix in Press.

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Axe Anarchy - "the makeout epidemic" - cinema stunt (2012) - Sweden

In Sweden Axe has just launched the Axe Anarchy product pairing, you know the scent that causes instant attraction between those of the opposite sex. This stuff is so powerful it'll make cops and robbers love each other. In this clip we see a movie-host (or in this case, hostess) who bids the audience welcome to the premiere of Men In Black III. AS she is talking she announces that there's a "makeout epidemic" in Sweden, and hopes the people in the comfy seats in the back will take good advantage of the dark. Suddenly someone in the audience calls her fine! and sprays Axe all over himself. Of course she has to run to him and rip her shirt off so they can maximize their makeout session.

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