Fashion

 

.wear - apparel, fashion & bling (ads)

 

Levi's Unbuttoned - The Magazine - print, China

The rationale explains "Live unbuttoned is about expressing individuality, living outside conventions and shunning social restraint. So the 501's had to be advertised in the most unrestrained way" - so what do they do? Instead of having an ad inside the magazine they had the magazine inside the ad. Yep, they made little jeans that held the mags and you had to stick your hand down the pants to fish out the reading material. *snicker*
"The concept involved putting the ad outside the magazine. We completly "unbuttoned" how print advertising is approached." And naturally, a stunt is not complete without shilling it on eBay.
TBWA\TEQUILA\ Hong Kong are the guys to call when you want to make minitaure jeans, I guess.

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Derby Club - The sign of hot men - print, India

1pointsize take the hot man out of the hot club and we can only guess how cool he might have looked. Fashion ads without any clothes.

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Scarlet Lingerie - Elevator - print, Canada

It seems that wearing Scarlet Lingerie is so hot that firemen come running. From Rethink Communications, Vancouver.

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Olympia Womans Socks - Apartment, Entertainer, Japanese - print, France

Y&R Paris created this campaign for Olympia Womans Socks, they are Lingerie pour les pieds - lingerie for your feet. Which means that you can toss it on Elvis lookalikes and may have some Japanese businessman buying and sniffing your socks one day. Or worse. (God I want these pink & fluffy socks depicted here!)

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Sting - "Tough Stuff" - print, India

This fragmented fashion shot for Sting Denim comes from ad agency 1pointsize, Chennai.

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Meltin'Pot - I dream. I am - print, Italy

Advertised brand: Meltin' Pot. What is it, you ask? Good question indeed. It's what we call a "blind submission."

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Quicksilver - Deep Blue - print, Denmark

Saatchi & Saatchi, Copenhagen shows us the kingdom of Deep Blue.

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Donate your old clothes - get a round of applause.


The shopping mall Vällingby City has teamed up with ad agency Ruth and the salvation army run vintage shop Myrorna asking people to donate their old clothes before buying new ones. All around the mall are colorful donation boxes that give you a round of applause when you toss an item inside it. read more after the jump.

Update You can watch a film of the donation boxes in action here.

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Wonderbra - Shattered poster glass - print, Germany

Wonderbra, via Publicis Frankfurt, would like to inform us that with the wonderbra you do not only get a nice lift but also a rock hard chest that can shatter glass. I didn't know this was something to strive for, but I guess glass-shatteringly strong boobs could come in handy if you're a cat burglar or something. Maybe use them for self defense? "You looking at my cleavage? Huh? That THAT! *bang! boom" pow!*" Yeah, that could work.
Lik to a larger image

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Adidas - GOLD IS NOT A GIVEN - (global print) , The Netherlands

Gus Powell weaves some 1970s golden magic over these shots taken of Tyson Gay, Allyson Felix, Veronica Campbell-Brown, Haile Gebrselassie, Jeremy Wariner and Yelena Isinbayeva as they prepare in Beijing.

It is not just me who's getting flashbacks to the seventies and those photographs printed on that oddly tactile photo-paper, tiny shorts and hot vinyl car seats, band-aids, kool-aid and sun all over - is it? It's a magical look he's created with these shoots, I really dig it.

To celebrate the start of the 2008 Olympic Games adidas presents a global print campaign called ‘Gold is not a Given’ featuring Olympic favorites Tyson Gay, Allyson Felix, Veronica Campbell-Brown, Jeremy Wariner, Yelena Isinbayeva and Haile Gebrselassie.
In February 2008, these six adidas athletes flew to Beijing – six months before the Olympic Games began.
Why?
Because as gold medal favorites they knew winning is never guaranteed. That’s why they were there in sub zero temperatures training and familiarizing themselves with the host city.
adidas and 180 Amsterdam went there to capture it.

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