Fashion

 

.wear - apparel, fashion & bling (ads)

 

White House Black Market - Musical Odyssey (2012) :40 (US)

jumP Editor Luis Moreno, working with ceft and company's creative director Ucef Hanjani, whom engaged director Johan Renck (Serial Pictures), just knocked off a beauty of a high-speed edit for White House Black Market. Musical Odyssey, set on a room-length table in a cavernous, bleach-white space, centers on a comely young go-getter, played by renowned fashion model Coco Rocha, seeking the appropriate wardrobe for her new corporate life. As she dances on the center of the table, the camera rifles through shots of her in a variety of pants suit/blazer/skirt/slacks combinations.

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Dockers - the last phone booth - (2012) :60 (USA)

When the very last phone booth crumbles into dust, where will all the superheroes change their clothes?

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Flavour - Belly Flop / Towel / Puke / Hair - print, Denmark

BAM! You know the model who had to pose for this was holding on to his own head so as not to show a visible clenched butt expecting the sharp sting of a wet towel-slap. I wonder if models get paid extra for that. Nicely shot, Thomas Juul.

The puke thing though? Yeah, I don't know man. Kinda gross.

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Cartier - Panther - L'Odyssée de Cartier (2012) 3:30 (International)

Wowzers! Our world needs more commercials like this one again.

Music recorded at Abbey Road Studios
Chick at the end: Shalom Harlow

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Old Navy - Corporado Menswear - (2012) - 0:30 (USA)

Old Navy gives Dockers and Haggar each a big kick in the relaxed-fit ass.

Ran during the kickoff show.

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H&M/David Beckham Bodywear - Beckham (2012) :30 (USA)

A 30-second ad in the 2nd quarter promoting a new line of David Beckham Bodywear underwear set to The Animals - "Don't Let Me Be Misunderstood"
Created by: In-house

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Hu Jintao & Barack Obama kissing
 

Benetton - Unhate - Kissing presidents, prime ministers and chancellors - (2011)

'What does 'unhate' mean? ' Un-hate. Stop hating, if you were hating. Unhate is a message that invites us to consider that hate and love are not as far away from each other as we think. Actually, the two opposing sentiments are often in a delicate and unstable balance. Our campaign promotes a shift in the balance.'
- Alessandro Benetton, Executive Vice President

See also the Unhate foundation while you scratch your head and wonder how this sells sweaters.

By the way, back in 2003 this street art showed Saddam and Bush kissing so I'll add unoriginal to that.

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Bon-Ton Stores, Inc - (2011) :30 (USA)

In a brand-new commercial campaign launched this fall for Bon-Ton Stores, the key to any fashionable woman’s character is revealed: her attitude.

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Nicola Formichetti - "Untitled Video Portrait" (2011)

MPC NYC recently teamed with Nicola Formichetti, fashion icon, Creative Director and Stylist to Lady Gaga, on his Untitled Video Portrait, a project especially created as part of his pop up shop at the world-famous New York Fashion Week.

Untitled Video Portrait was conceived by Formichetti, who worked in close collaboration with the MPC team—Director/Editor: Andrew Montague, Producer: Christos Montzouros and EP Justin Brukman—and marks the very first time that the artist, well-known for his creative work, has appeared in front of the camera as the focal point of a piece.

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Red Wing Shoes’ Puritan Stitch Machine - (2011)

Brew has created this film for Red Wing shoes, which feels like a mini-documentary that would be right at home playing on the Discovery Channel. To sell the handcrafted boot to blue-collar workers that use big machines and need a quality shoe that won't wear out. Red Wing pays homage to the Puritan Stitch machines they use to stitch the leather together. This sewing machine on steroids is quite the hard worker, and those who 'drive it like car' every day have honed their skills, which in the end makes a really tough boot. I think I need a pair now.

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