Fashion

 

.wear - apparel, fashion & bling (ads)

 

Gymboree "One big happy" (2015) :30 (USA)

Gymboree "One big happy" (2015) :30 (USA)

To launch its FW 2015 collection, kid's brand Gymboree showed a film showing kids doing what kids do best: having fun at birthday parties, dressing up, playing around, etc.

 

Paul Smith "A suit to travel in" (2015) :42 (UK)

Paul Smith "A suit to travel in" (2015) :42 (UK)

Here's some fun with fashion. To demonstrate how its suits can stand up to any kind of movement, Paul Smith got British Olympian Max Whitlock to get on the pommel horse and show off some of his athletic prowess, all the while looking fabulous.

 

Thomas Pink "David Downton- Made to Order" 1:39 (UK)

Thomas Pink "David Downton- Made to Order"  1:39 (UK)

Thomas Pink celebrates the launch of their ‘Personally Pink’ Made To Order Service. This spot features legendary fashion artist David Downton talking about his career. It's interesting to note that he learned early on to 'dress the part,' so to speak.

 

GANT celebrates brilliance

Celebrating the smartest people in the world who also wear GANT, BETC featured five former Ivy League students with amazing careers. Notably:

Commercials: 
 

GANT "They changed the world not the shirt" (2015) 1:00 (France)

GANT "They changed the world not the shirt" (2015) 1:00 (France)

GANT has its roots in the Ivy league schools. And over the past 50 years the shirt has been worn by a lot of people. GANT shirts have seen a lot of history, as the VO tells us. Astronauts, Presidents, Nobel Prize Winners, Tech Geeks and more.

 

Wrangler, or Wrongler. Your choice.

Amsterdam shop WE ARE Pi teases Wrangler Europe's Fall/Winter 2015 line with these social and OOH campaign. Basically there's the Wrangler way and the Wrongler way. You know-traveler not a tourist, sexy not slobby, slow cooker, not microwaver, off the beaten path not tried and true, outdoorsy, not city boy, etc.

Commercials: 
 

MANGO - #SomethingInCommon (2015) :30 (USA)

MANGO - #SomethingInCommon (2015) :30 (USA)

Starring Kate Moss and Cara Delevingne, MANGO's FW 2015 spot features Chromatics playing a cover of "Girls Just Wanna Have Fun," by Cyndi Lauper.

 

Björn Borg "Training for Mars SS16" (2015) 1:00 (Sweden)

Björn Borg "Training for Mars SS16" (2015) 1:00 (Sweden)

Björn Borg has created an out-of-this-world experience to showcase its SS16 collection of sportswear, swimwear underwear, shoes and more. All on Mars! Okay not really but in a Mars-inspired setting.

 

Ted Baker "Wonders never cease" (2015) 4:00 (UK)

Ted Baker "Wonders never cease" (2015) 4:00 (UK)

Every so often I'm a sucker for fashion advertising. And this amazingly bougie piece for Ted Baker is fantastic. The storytelling is so simple and it is shot so beautifully in London’s Natural History Museum.

 

AINZ & TULIPE "Interactive shop window" 2:00 (Japan)

AINZ & TULIPE "Interactive shop window" 2:00 (Japan)

Case study time. Problem: Lots of non Japanese-speaking tourists visit Japan every year. One of the top three souvenirs they purchase is make up. How do you ensure they get the right product?

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