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Hanes - Unforgettable women / Mystrece

Well ladies, you could read books, but then again you could also not worry your pretty little head with that stuff and instead be sexy. Your choice.


"The man in the Hathaway shirt" - Ogilvy, print 1955

Ellerton Jette was the president of Hathaway, and didn't have much of a budget. David Ogilvy asked for complete creative control and the promise that Hathaway shirts would not fire Ogilvy & Mather for as long as the companies existed. On the way to the shoot, David stopped to pick up a novelty eye-patch and the mystery man of intrigue was born.