To get in on the Super Bowl action, Fattal Hotels are broadcasting their own spot! In North Pratte, Nebraska. Why? Because Israeli's no absolutely nothing about football. but they do know something about hospitality. And smart media buys. Hey, it worked for Old Milwaukee and Will Ferrell. So why not, right? Silly spot but still fun. And with all of these brands capitalizing on the Super Bowl without running an actual Super Bowl spot, it's kind of a wonder people run Super Bowl spots any more. Seriously, why pay three million for thirty seconds when there's this?

Client: Fattal Hotels Agency: YEHOSHUA\TBWA, Tel-Aviv, Israel VP Creative: Maya Kerman VP Media: Nevo Carmi Media: Naomi Gabison Copywriters: Avihai Nizri, Alon Hadad, Tal Schweiger Art Directors: Ofer Hajayov, Miki Hakim, Noam Laist

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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