Bland spokesperson is bland, explaining "as you probably know Faxe light is pretty much the same as Faxe BLEEP, there's pretty much no difference in taste..."

"In fact, Faxe light has all the same ingredients as Faxe BLEEP, just not the same amount of alcohol. So next time you fancy a Faxe BLEEP, but have to keep your head cold, have a Faxe light."

There's a point to all of this, you can not advertise the full-alcohol beer on TV or in the Cinema. So he's advertising Faxe Light (no alcohol).


about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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