Grey New York has brought Febreze to the Super Bowl, for the first time ever. It makes complete sense, as this ad reminds views about The Big Flush which happens somewhere between the game and the halftime show. During the big flush you may smell up your throne, and that's where Febreze will save your little room from the big stink. Febreze points to a paper from 2011 that shows water usage actually spikes in Florida during the big flush" as a point of inspiration for this idea. During the actual Super Bowl, a 30 second version of this ad will air, but there's an online extended version as well.

Ad agency: Grey New York Voiceover: Kathryn Hahn Client: P&G

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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