about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (5)

  • shmulikber's picture

    how dare they go and disappoint me like this this year???? FedEx, you have always been a staple of good Super Bowl commercials, but this has none of the charm, humour and gentle irony of previous commercials...
    what a shame...

    Feb 10, 2006
  • claymore's picture

    Err... last year's Super Bowl ad had a bear kick Burt Reynolds in the balls.

    Feb 13, 2006
  • Dabitch's picture

    Yeah but even that was better, I mean who doesn't want to kick Burt Reynolds in the balls, just for kicks? ;)

    Feb 13, 2006
  • caffeinegoddess's picture

    yeah, but...i wouldn't call that "charm or gentle irony"...definitely fits the humor bill though.

    Feb 13, 2006
  • Tahrialah's picture

    I actually really got a kick out of this one. Not brilliant, but still fun.

    May 19, 2008