1st Quarter

TRIVIA: Shot with a crew of about 65 over the course of a week near Death Valley, Calif. A cave was built specially for the ad. Actors spent three-and-a-half hours daily in makeup.

Ad Agency: BBDO, New York
AD: Steve Pacheco

Commercials: 
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Comments (5)

  • shmulikber's picture
    shmulikber

    how dare they go and disappoint me like this this year???? FedEx, you have always been a staple of good Super Bowl commercials, but this has none of the charm, humour and gentle irony of previous commercials...
    what a shame...

    Feb 10, 2006
  • claymore's picture
    claymore

    Err... last year's Super Bowl ad had a bear kick Burt Reynolds in the balls.

    Feb 13, 2006
  • Dabitch's picture
    Dabitch

    Yeah but even that was better, I mean who doesn't want to kick Burt Reynolds in the balls, just for kicks? ;)

    Feb 13, 2006
  • caffeinegoddess's picture
    caffeinegoddess

    yeah, but...i wouldn't call that "charm or gentle irony"...definitely fits the humor bill though.

    Feb 13, 2006
  • Tahrialah's picture
    Tahrialah

    I actually really got a kick out of this one. Not brilliant, but still fun.

    May 19, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.