1st Quarter

TRIVIA: Shot with a crew of about 65 over the course of a week near Death Valley, Calif. A cave was built specially for the ad. Actors spent three-and-a-half hours daily in makeup.

Ad Agency: BBDO, New York
AD: Steve Pacheco

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Comments (5)

  • shmulikber's picture

    how dare they go and disappoint me like this this year???? FedEx, you have always been a staple of good Super Bowl commercials, but this has none of the charm, humour and gentle irony of previous commercials...
    what a shame...

    Feb 10, 2006
  • claymore's picture

    Err... last year's Super Bowl ad had a bear kick Burt Reynolds in the balls.

    Feb 13, 2006
  • Dabitch's picture

    Yeah but even that was better, I mean who doesn't want to kick Burt Reynolds in the balls, just for kicks? ;)

    Feb 13, 2006
  • caffeinegoddess's picture

    yeah, but...i wouldn't call that "charm or gentle irony"...definitely fits the humor bill though.

    Feb 13, 2006
  • Tahrialah's picture

    I actually really got a kick out of this one. Not brilliant, but still fun.

    May 19, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.