Theatrical industry new media advertising/marketing company Art Meets Commerce recently commissioned the filmmakers at creative production company Shilo to produce a broadcast spot for the landmark Broadway musical “FELA!” as part of their integrated campaign for the show. “FELA!” producers include Shawn “Jay-Z” Carter and Will and Jada Pinkett Smith, Ruth and Stephen Hendel, and Ahmir “Questlove” Thompson; the show is directed and choreographed by Tony Award-winner Bill T. Jones.

“What began here in New York now has people hyped all across America and Europe,” said Andre Stringer, Shilo’s co-founder and creative director, who directed this spot. “Working with Art Meets Commerce, we had the pleasure of filming star Sahr Ngaujah and many other performers to present a glimpse into the viscerality of the performance. The show itself is a postmodern interpretation of the artist and his time, so in keeping with that theme, our film continues the ideology of experimentation.”

“FELA!” tells the true story of Fela Kuti, the legendary Nigerian musician, whose stirring Afrobeat rhythms ignited a generation. Having opened at New York’s Eugene O’Neill Theatre last November, the production recently announced that FELA! will also be presented at the National Theatre in London in November 2011. More information is available online at www.FelaOnBroadway.com.

Complete Project Credits: FELA! on Broadway "Dance of the Orisas" Spot Title: FELA! on Broadway "Dance of the Orisas" Debut Date: April 18, 2010 Film Location: Broadway Stages, Brooklyn, NY Agency: Art Meets Commerce Executive Director: Chip Meyrelles Creative Director: Jim Glaub Content Director: Laurie Connor Director of Media Platforms: Kevin Keating Senior Account Executive: Ryan Greer Video Manager: Brad Coffman Marketing Associate: Crystal Chase Ideation: WMIG Writers: Andre Stringer, Clayton Vomero Production Company: Shilo Director & Creative Director: Andre Stringer CG Director: Tamir Sapir Director of Photography: Max Goldman Compositing: Andre Stringer, Joel Voelker, Paul Todaro 3D Artist: Jiyoung Yoo 3D Tracking: Matt Broeska Cell Animation: Stieg Retlin Illustrator: Marcus Walters Storyboard Artist: Ed Tranquino Roto Artists: David Marte, Tiffany Chung, Carlos Rosario, Bot FX, Leslie Chung, Elijah Vanaver Editors: Andre Stringer, Josh Bodnar, Nate Caswell Assistant Editor: Hedia Maron Producer: Mariya Shikher Live Action Producer: Jeremy Yaches Line Producer: Christina King Head of Production: Julie Shevach Executive Producer: Tracy Chandler Post Audio Company: Echolab Sound Design/Mix: Gavin Little V.O. Talent: Dion Graham
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