Theatrical industry new media advertising/marketing company Art Meets Commerce recently commissioned the filmmakers at creative production company Shilo to produce a broadcast spot for the landmark Broadway musical “FELA!” as part of their integrated campaign for the show. “FELA!” producers include Shawn “Jay-Z” Carter and Will and Jada Pinkett Smith, Ruth and Stephen Hendel, and Ahmir “Questlove” Thompson; the show is directed and choreographed by Tony Award-winner Bill T. Jones.

“What began here in New York now has people hyped all across America and Europe,” said Andre Stringer, Shilo’s co-founder and creative director, who directed this spot. “Working with Art Meets Commerce, we had the pleasure of filming star Sahr Ngaujah and many other performers to present a glimpse into the viscerality of the performance. The show itself is a postmodern interpretation of the artist and his time, so in keeping with that theme, our film continues the ideology of experimentation.”

“FELA!” tells the true story of Fela Kuti, the legendary Nigerian musician, whose stirring Afrobeat rhythms ignited a generation. Having opened at New York’s Eugene O’Neill Theatre last November, the production recently announced that FELA! will also be presented at the National Theatre in London in November 2011. More information is available online at

Complete Project Credits: FELA! on Broadway "Dance of the Orisas"

Spot Title: FELA! on Broadway "Dance of the Orisas"
Debut Date: April 18, 2010
Film Location: Broadway Stages, Brooklyn, NY

Agency: Art Meets Commerce
Executive Director: Chip Meyrelles
Creative Director: Jim Glaub
Content Director: Laurie Connor
Director of Media Platforms: Kevin Keating
Senior Account Executive: Ryan Greer
Video Manager: Brad Coffman
Marketing Associate: Crystal Chase

Ideation: WMIG
Writers: Andre Stringer, Clayton Vomero

Production Company: Shilo
Director & Creative Director: Andre Stringer
CG Director: Tamir Sapir
Director of Photography: Max Goldman
Compositing: Andre Stringer, Joel Voelker, Paul Todaro
3D Artist: Jiyoung Yoo
3D Tracking: Matt Broeska
Cell Animation: Stieg Retlin
Illustrator: Marcus Walters
Storyboard Artist: Ed Tranquino
Roto Artists: David Marte, Tiffany Chung, Carlos Rosario, Bot FX, Leslie Chung, Elijah Vanaver
Editors: Andre Stringer, Josh Bodnar, Nate Caswell
Assistant Editor: Hedia Maron
Producer: Mariya Shikher
Live Action Producer: Jeremy Yaches
Line Producer: Christina King
Head of Production: Julie Shevach
Executive Producer: Tracy Chandler

Post Audio Company: Echolab
Sound Design/Mix: Gavin Little

V.O. Talent: Dion Graham


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