Fentanyl is used to cut heroin cocaine and Xanax, is lethal. It is so strong, drug traffickers who use it to cut their pure drugs wear masks so they don't inhale it. It is fifty times more deadly than the aforementioned drugs. What happens to the unsuspecting partiers out there who end up with drugs cut with Fentanyl? They get to wear a mask, too. 46% more people in New York have died from overdoses thanks to Fentanyl. Pretty effective ad.
However, between the ringing-ear sounds and the VO that sounds like its coming from a phone, the sound design is atrocious.

Client: The Office of Special Narcotics Prosecutor for the City of New York (FentanylKills.com)
Agency: The BAM Connection

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

Comments (2)

  • Andy McGee's picture
    Andy McGee (not verified)

    Concept is good but horribly executed.

    Aug 07, 2017
  • Dabitch's picture

    I have to agree, good concept but fail in execution. That sound design killed my ears.

    Aug 09, 2017

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