This advert from W+K Amsterdam for EA Sports is currently airing in Ireland and the UK riling up the footie fans. The answer is: Big. Really really big.

Client: EA Sports.
Ad Agency: W+K Amsterdam


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.