Football is all about emotions, and so Wieden+Kennedy Amsterdam have made a white and dark chocolate bar from Lionel Messi’s tears of joy and tears of despair. It is the bitter-sweet taste of football.
Wieden+Kennedy Amsterdam Creative Director, David Smith, says: “Football is bitter-sweet. One moment you are crying the sweet tears of victory, and the next, you are crying the bitter tears of defeat. So what better way to show the emotion of football than to make a chocolate bar from the tears of Lionel Messi? A man who feels football more than any other man in the world."