Football is all about emotions, and so Wieden+Kennedy Amsterdam have made a white and dark chocolate bar from Lionel Messi’s tears of joy and tears of despair. It is the bitter-sweet taste of football.

Wieden+Kennedy Amsterdam Creative Director, David Smith, says: “Football is bitter-sweet. One moment you are crying the sweet tears of victory, and the next, you are crying the bitter tears of defeat. So what better way to show the emotion of football than to make a chocolate bar from the tears of Lionel Messi? A man who feels football more than any other man in the world."

ad agency: WIEDEN+KENNEDY AMSTERDAM Executive Creative Director Mark Bernath and Eric Quennoy Creative Director David Smith and Alvaro Sotomayor Art Director Max Gebhardt Copywriter Max Arlestig Head of Broadcast Production Joe Togneri Broadcast Producer Elissa Singstock Associate Producers Beau Brouwer, Judd Carraway Planner Ben Armistead Group Account Director Kirk Johnsen Account Director Nick Campion Account Manager Kerstin Haag Project Manager Janna Harrington PRODUCTION COMPANY IMPERIAL WOODPECKER Director Mark Zibert Director of Photography Greig Fraser Producer Matt Wersinger Executive Producer Doug Halbert EDITING COMPANY : WHITEHOUSE POST Editor : Russell Icke
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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