This spot blends video game players, football players Lionel Messi, Sergio Agüero and Alex Morgan, and Pele) a basketball players (Kobe Bryant, anyway) and follows a ball around the world all set to opera.

CLIENT: EA SPORTS Todd Sitrin SVP, Marketing Jamie McKinlay VP, Marketing Dana Marineau VP, Global Creative Team Dustin Shekell Senior Director, Creative Strategy Mark Evans Director, Creative Strategy Anne Fournais Manager, Creative Strategy Matt McKie Director, Global Product Marketing Adam Morley International Marketing Director AGENCY: WIEDEN+KENNEDY AMSTERDAM Executive Creative Director Mark Bernath and Eric Quennoy Creative Directors David Smith, Alvaro Sotomayor, Craig Williams Art Director Vasco Vicente Copywriters Evgeny Primachenko, Andrew Dobbie Head of Broadcast Production Joe Togneri Broadcast Producer Elissa Singstock Associate Producer Stijn Wikkerink Head of Planning Martin Weigel Planner Michelle Arrazcaeta Group Account Director Kirk Johnsen Account Director Nick Campion, Amber Martin Project Manager Loes Poot Business Affairs Michael Graves Interactive Producer Matthew Ravenhall Studio Artist Noa Redero PRODUCTION COMPANY: TRAKTOR Director: TRAKTOR Director of Photography: Larry Fong, Bill Pope Producer: TRAKTOR Executive Producer TRAKTOR EDITING COMPANY Final Cut London Editor: Edward Line POST PRODUCTION: MPC LONDON Flame Alex Lovejoy Telecine: Jean Clement, Kai Van Beers Producer: Anandi Peiris AUDIO POST: GRAND CENTRAL RECORDING STUDIOS Sound Designer/Mixer: Raja Sehgal MUSIC MASSIVEMUSIC Artist / Title: FIFARO Music Company: MassiveMusic Amsterdam

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kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.